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Have you noticed that some public relations consultants charge more than others, some achieve less and some who charge more achieve less? This seems especially true of consultants who provide publicity services. Publicity can be the most cost effective kind of promotion when it is achieved by a good publicist. Although it sometimes may cost as much or more than advertising, it usually costs much less. Yet you probably agree that publicity generally is worth more than advertising because it provides credible testimonial. Still, as you know, publicity is worth only as much as it improves your profit. What you invest in publicity must be less than the return on that investment. Reducing your cost of achieving free publicity coverage in the media while expanding the extent and effectiveness of that coverage can increase your profit. You realise no doubt how publicity can increase your profits by enhancing your corporate reputation and promoting your products and services. With cost effectiveness as an objective, we at Wallace Baker Public Relations combine the expertise of our professional consultants with the low overheads of our small firm to provide a full range of public relations services which even small clients can afford. We charge clients less and achieve more for them than do some much larger PR firms. By specializing in publicity and media relations, our firm can achieve excellent media coverage for your business without straining your budget. We normally do not require that our clients pay to retain our services, usually do not request payment in advance and do not add markups to our subcontracting costs. We usually allow a month to pay on invoices and charge at a most competitive hourly rate. Wallace Baker Public Relations has been achieving excellent publicity for a variety of clients in different industries over many years, since we began in 1984. We do not just advise you about gaining publicity and the amount of publicity you may hope to receive. We actually form strategies, implement campaigns and achieve publicity for you. You are welcome to phone us on 9416 7111 and request a free initial consultation and an estimate of the cost of our publicity services for your business. We will be pleased explain our services and how our consultants can enhance your company’s reputation and promote your products and services to increase your market share, sales turnover and profits. Phone:
61 02 94167111
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